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We are constantly exploring culture
By delving into the things that people do, watch, read, eat, wear, and buy, we can identify the shifts that will have a powerful impact on the future.
2015 is set to be the year of enrichment
People will seek to get the very best from themselves, and the very most from their lives.
They will be increasingly aware that they only live once - and want to squeeze every last drop from that fleeting moment.
They will want to be actively involved, deeply enriched, and want to seize every single day.
Three of these themes have been explored in depth