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It is increasingly aspirational to take a stand

People are becoming more and more unafraid to speak their minds, stand up for what they think is right, and even risk being provocative.

Having a view on the world and being bold in what you believe in is becoming cool – and increasingly expected.

Apathy is no longer an option.

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This is being fuelled by

High profile causes that are encouraging people to get involved

Websites such as Twitter exposing people to a wide range of voices and opinions

Outspoken celebrities leading the way for vocal support of certain causes.

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