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In an ever more serious world, people will celebrate throwing caution to the wind, following their instincts and letting themselves be wild, spontaneous and free
They will aim to seize every moment, and listen to their hearts rather than their heads.
The best experiences will be unplanned - impulsive, energetic and in the moment.
Never knowing what might happen next is all part of the fun.
This is being fuelled by
Technology allowing people to be spontaneous – they are able to plan events and contact others in the blink of an eye.
Hectic modern lives driving people to be spontaneous – seizing free time when they can.
People simply wanting to be spontaneous – to enjoy the buzz of unexpected thrills.